Your Great Work Needs an Ambassador (and it Has to Be You)

📍LIVE ONLINE EVENT
🗓️ APRIL 29 from
12–1 PM ET | 9–10 AM PT | 5–6 PM UK
🎟️ Free

We hope our Great Work will speak for itself. Most of the time, it doesn’t.

---

Many people doing Great Work have had this experience:

You spend months, sometimes years, developing an idea you believe in. Maybe you put it in a book, or developed a program, or built an entire signature system around it. You share it thoughtfully and explain it carefully.

Yet it can still feel like the work is only traveling inside the same small circles where it began. To be clear, when people experience it, it changes lives. But not a lot of new people are experiencing it, right?

That’s because Great Work does not spread through the world on its own just because it’s good. Great Work spreads because someone carries it into conversations, introduces it into rooms where it wasn’t before, and explains repeatedly and patiently why it matters.

In short, your Great Work needs an ambassador.

And it has to be you.

This class is for you if you’re:

• Doing work you care about, but hesitating to put yourself forward

• Hoping your ideas will spread on their own while noticing they aren’t

• Unsure how to talk about your work without sounding weirdly self-promotional

• Wanting to share your ideas while keeping parts of your life private

You’ll leave with a clearer way to think about visibility and what it takes to represent your Great Work in the world.

REGISTER HERE:

This event is online via Zoom on April 29, 2026, from 12-1 PM Eastern Time

MEET YOUR GUIDE

I’m Dr. Amanda Crowell, a cognitive psychologist and the author of Great Work.

For the past several years, I’ve been thinking about two questions. What is your Great Work, and why does it matter that you do it? Once you know that, how do you help the right people understand it?

I founded the Network Effect Lab to help people clarify what they stand for and help their ideas travel beyond the small circles where they began.

If you want your work to land without chasing attention or turning yourself into something you’re not, you’re in the right place.

Frequently Asked Questions

• Will this be recorded?

  Yes. An audio recording of the class, along with the workbook, will be sent shortly after.

• Is this class really free?

  Yes. This is a free, live-on-Zoom class.

• Do I need to prepare anything in advance?

  No preparation is required. A printable workbook will be sent a few days before the class if you’d like to review or print it.

• Who is this class for?

  This class is for people with meaningful ideas or work who feel stuck between endlessly sharing, often described as “feeding the beast,” and opting out entirely to preserve their integrity. It’s especially helpful for authors, coaches, consultants, and experts whose work requires context, trust, or time to land.

• Do I need to already have an audience or large list?

  No. Most people who come to this class know they need an audience, but feel unsure how to build one without feeling out of integrity or performing in ways that don’t fit. This class is for anyone who wants their work to reach more people and wants to build an audience in a way that feels honest, sustainable, and aligned with what they care about.

• Is this class about social media or marketing tactics?

  This class focuses on understanding how ideas spread across different kinds of relationships so you can make informed choices about how and where to share your work. Social media is part of that picture, along with newsletters, collaborations, and a host of other options.

• What will I leave with?

  You’ll leave knowing what’s been keeping your ideas from spreading and what to do differently.