Become a Market of One Through Visual Storytelling With John DeMato

📍LIVE ONLINE EVENT

🗓️ March 25 | 12pm–1pm EST

A fireside chat on visual storytelling and how strategic visuals support professional positioning and recognition.

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Overview

Most professionals approach visual content in a fragmented way.
📸 A headshot here.
📸 An event photo there.
📸 A website update when something feels off.

It often feels sufficient — yet the result is a visual presence that doesn’t fully convey expertise, context, or value.

In this fireside chat, John DeMato shares the strategic framework he uses to help experts move from scattered imagery to intentional visual storytelling that supports professional recognition.

John is also the photographer behind all of my visual work — including my author photos and the interior photos of Great Work and the Great Work Journal — which makes this conversation especially grounded in the realities of translating deep, contextual work into visual form.

Together, we’ll explore:

• How to assess your current visual presence across the essential categories people actually notice

• Why many experts remain visually invisible to the people they most want to reach

• What’s often missing from professional visual storytelling, even when the work itself is strong

• A systematic way to think about visual positioning so future investments are clearer and more grounded

You’ll leave with:

• A clearer understanding of where your current visual presence supports your work, and where it doesn’t

• A strategic framework for thinking about visual storytelling over time

• More confidence about what visual assets are worth investing in next

This conversation is especially relevant for people whose work depends on trust, context, and repeated exposure, who want their visuals to quietly reinforce their value across a network, rather than perform for attention.

REGISTER HERE:

This event is online via Zoom on March 25, 2026, from 12-1 PM Eastern Time

About John DeMato

John DeMato is a visual storytelling strategist and photographer who helps experts build visual presence that communicates value, credibility, and demand before a conversation begins. After a decade producing for NBCUniversal and Yahoo, he’s spent the past eight years working with authors, speakers, founders, and consultants across industries, bringing a showrunner’s eye and a marketer’s judgment to professional storytelling. His work focuses on creating visual evidence that helps clients stand out clearly and become a recognizable market of one.

MEET YOUR GUIDE

I’m Dr. Amanda Crowell, a cognitive psychologist and the author of Great Work.

My work centers on two questions: What is your Great Work, and why does it matter that you do it? And once you know that, how do you get the right people to care?

I wrote Great Work, created the Great Work Journals, and founded the Network Effect Lab to help people clarify what they stand for and build the conditions where their work can be recognized, engaged with, and sustained over time.

If you want your work to land without chasing attention or turning yourself into something you’re not, you’re in the right place.

Frequently Asked Questions

• Is this class really free?

  Yes. This is a free, live-on-Zoom class.

• Who is this class for?

  This class is for people with meaningful ideas or work who feel stuck between endlessly sharing, often described as “feeding the beast,” and opting out entirely to preserve their integrity. It’s especially helpful for authors, coaches, consultants, and experts whose work requires context, trust, or time to land.

• Do I need to already have an audience or large list?

  No. Most people who come to this class know they need an audience, but feel unsure how to build one without feeling out of integrity or performing in ways that don’t fit. This class is for anyone who wants their work to reach more people and wants to build an audience in a way that feels honest, sustainable, and aligned with what they care about.

• Will this be recorded?

  Yes. An audio recording of the class, along with the workbook, will be sent shortly after.

• Do I need to prepare anything in advance?

  No preparation is required. A printable workbook will be sent a few days before the class if you’d like to review or print it.

• Is this class about social media or marketing tactics?

  This class focuses on understanding how ideas spread across different kinds of relationships so you can make informed choices about how and where to share your work. Social media is part of that picture, along with newsletters, collaborations, and a host of other options.

• What will I leave with?

  You’ll leave knowing what’s been keeping your ideas from spreading and what to do differently.