How to Build an Audience for Your Great Work Without Chasing Attention (September 17th)
📍LIVE ONLINE EVENT
🗓️ SEPT 17th from
12–1 PM ET | 9–10 AM PT | 5–6 PM UK
🎟️ Free
A free live class for authors, experts, consultants, and coaches who want to be in demand for their Great Work.
There are a million things you could do to become more visible.
Start a Substack. Post more on LinkedIn. Make videos. Pitch podcasts. Run ads. Host events. Start a newsletter. Finally figure out TikTok.
You could spend every available hour trying to build an audience and still wonder whether you're doing enough.
That's the trap.
What you really want is pretty simple: You want your name passed along when someone needs exactly what you do. You want someone to read your book and tell three other people about it. You want the podcast invitation to land in your inbox. You want the right client to say, “Three different people told me I needed to talk to you.”
You want to be in demand for your Great Work, even sought after.
Yet many experts with extraordinary work find themselves in exactly the opposite position:
Instead of being sought after, they're still doing almost all of the seeking.
I want to help you change that.
In this free live class, we'll explore:
Why some people become in demand for their ideas while equally (or even more) brilliant people remain frustratingly hard to find
What psychology tells us about how people come to understand, remember, and recommend an idea
Why interested people so often drift away, and what helps them build a deeper relationship with your work
What you can outsource, what you can't, and why your Great Work still needs you
You won't leave this class with seventeen new things to do.
You'll leave understanding the psychology behind how audiences grow, where to put your energy, and what your Great Work needs next.
There may be a million things you could do.
Join me to find out which three matter most.
REGISTER HERE:
This event is online via Zoom on SEPT 17, 2026, from 12-1 PM Eastern Time
Can’t attend on September 17? Come on September 22nd!
MEET YOUR GUIDE
I’m Dr. Amanda Crowell, a cognitive psychologist and the author of Great Work.
For the past several years, I’ve been thinking about two questions. What is your Great Work, and why does it matter that you do it? Once you know that, how do you help the right people understand it?
I founded the Great Work Visibility Lab to help people clarify what they stand for and help their ideas travel beyond the small circles where they began.
If you want your work to land without chasing attention or turning yourself into something you’re not, you’re in the right place.
Frequently Asked Questions
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Yes. An audio recording of the class, along with the workbook, will be sent shortly after.
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Yes. This is a free, live-on-Zoom class.
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No preparation is required. A printable workbook will be sent a few days before the class if you’d like to review or print it.
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This class is for people with meaningful ideas or work who feel stuck between endlessly sharing, often described as “feeding the beast,” and opting out entirely to preserve their integrity. It’s especially helpful for authors, coaches, consultants, and experts whose work requires context, trust, or time to land.
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No. Most people who come to this class know they need an audience, but feel unsure how to build one without feeling out of integrity or performing in ways that don’t fit. This class is for anyone who wants their work to reach more people and wants to build an audience in a way that feels honest, sustainable, and aligned with what they care about.
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This class focuses on understanding how ideas spread across different kinds of relationships so you can make informed choices about how and where to share your work. Social media is part of that picture, along with newsletters, collaborations, and a host of other options.
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You’ll leave knowing what’s been keeping your ideas from spreading and what to do differently.
