THE GREAT WORK VISIBILITY LAB
Your Great Work Deserves an Audience
A six-month mastermind for experts who want
to be in demand for their Great Work.
You've done the hard part.
The program works. The book is written. You've seen your work change lives.
And yet, your Great Work still isn't creating the demand you hoped it would.
Maybe your book isn't selling. Maybe your signature program didn't fill. Speaking invitations are few and far between. Podcasts, collaborations, media opportunities, and referrals just haven't come.
Instead of feeling sought after, you're still the one doing most of the seeking.
When this happens, it's hard not to lose faith.
😱 What if I'm just not meant to be one of those people?
😱 What if I never figure this out?
😱 What if this is all there is for me?
Those thoughts make sense when visibility feels like an endless list of things you should be doing better.
The problem may not be that you need to get better at marketing.
You may need a better way to understand visibility itself.
One that helps you know what matters, what to stop worrying about, and how to build an audience for your Great Work without becoming someone you don’t recognize.
There are a million things you could do.
The Lab helps you focus on the three things your Great Work needs from you.
FOR PEOPLE WHO CARE DEEPLY ABOUT THEIR IDEAS
Who the Great Work Visibility Lab Is For
The Great Work Visibility Lab is for people with important ideas who want to be in demand for them.
It is a strong fit for:
Authors building long-term readership or preparing for a book launch
Coaches and consultants whose work depends on trust before someone hires them
Entrepreneurs and creators whose ideas need context to make sense
Experts whose work cannot be reduced to a soundbite without losing its power
If you are looking for exponential growth or viral spikes, this is not the right program.
This Lab is for people who want others to understand their work so well that they can explain it to the people they know.
WE DO THIS WORK TOGETHER
What the Experience Is Like Inside the Lab
The Great Work Visibility Lab runs for six months, giving you time to put the ideas into practice, get feedback, and build a visibility system you can actually sustain.
Everything happens on Tuesdays.
The Lab includes:
6 live teaching sessions from 12:00–1:30 PM ET
7 small-group labs at one of three one-hour meeting times
4 optional co-working sessions from 12:00–1:00 PM ET
Teaching sessions and labs are recorded.
👉 Download the dates in a handy calendar!
Fall Cohort Dates
Teaching: Oct. 13, Oct. 20, Nov. 10, Jan. 12, Jan. 26, Mar. 16
Small-group labs: Oct. 27, Nov. 17, Dec. 1, Jan. 19, Feb. 9, Feb. 23, Mar. 9
Optional co-working: Nov. 3, Dec. 8, Feb. 2, Feb. 16
👉 Download the dates in a handy calendar!
A few things to know
You’ll be assigned to a small-group lab of no more than 10 people: 11 AM, 12:30 PM, or 2 PM ET. When you enroll, you'll rank your preferences, and we'll do our best to place you in your preferred group.
Between sessions, you’ll have access to a private Circle community where you can ask questions, share what you’re working through, and stay connected to the group.
We do this work together
The goal of the Visibility Lab is to dramatically reduce your resistance to promoting your Great Work and help you build a visibility system that works, feels good, and is sustainable over time.
We’ll show you how, and then we’ll build it together as you use it.
Over six months, everyone in the Lab will be trying things with their actual work and their actual audiences. We’ll see what gets a response, what falls flat, what feels surprisingly natural, and what we resist doing with every fiber of our being.
Then we bring what happens back to the Lab.
You’ll get coaching and feedback from me, and you’ll learn from what everyone else is discovering, too. We’ll make adjustments, try again, and gradually figure out what works for your Great Work, your audience, and your life.
By the end of six months, you won’t just understand visibility differently. You’ll have built a visibility system that works, you’ll know how to use it, and you’ll be used to using it.
WHAT IT’S LIKE INSIDE THE GWVL
What the people are saying!
How the Great Work Visibility Lab Works
There are a million things you could do to become more visible. Inside the Lab, we focus on the three things your Great Work needs from you.
1. Become the ambassador for your Great Work.
Your Great Work needs someone willing to stand behind it, talk about it, invite people into it, and give other people reasons to care about it.
That person is you.
We’ll work on dramatically reducing the resistance that makes this part so hard, so you can promote your work with more confidence and conviction without feeling like you have to turn yourself into a marketing machine.
2. Know what you mean, and say it again and again.
People rarely understand an important idea the first time they hear it.
You’ll identify the Center of Gravity, the beating heart of your visibility for your Great Work, and the Core Ideas, the ideas that give life to the Center of Gravity.
Then you’ll repeat those ideas on purpose. People need to hear the same idea many times before they understand it, remember it, and can explain it to someone else.
3. Make the next step SUPER OBVIOUS.
Someone encounters your work and thinks, I want more of this. They shouldn't have to figure out what to do next.
We’ll look at the path from weak ties to moderate ties to strong ties and make sure there is an obvious next step at every stage.
Someone new to your work should know how to stick around. Someone who wants more should know how to go deeper. Someone who is ready to work with you should know exactly how to take the next step.
What Changes When You Do Those Three Things
Clarity
You’ll know what you want to be known for, which ideas deserve to be repeated, and where your visibility efforts are worth your time. Instead of facing a million things you could do, you’ll have a much clearer sense of what matters for your Great Work and what you can stop worrying about.
Conviction
You’ll stop second-guessing your visibility.
Should I send another email? Have I talked about this too much? Can I invite them again? Am I being annoying? Is this too promotional?
You’ll understand what your Great Work needs from you and become more comfortable doing it, even when that means being visible, repeating yourself, or making a direct invitation.
Doability
You’ll build a visibility system around your actual work, audience, and life, then get enough practice using it that it becomes familiar.
You’ll know what to do, how to keep doing it, and how to adjust when something isn’t working, without turning visibility into another full-time job.
Ready to build the audience your work deserves?
Enrollment for the Fall cohort closes October 3
A six-month lab for people ready to build sustainable visibility around a clear point of view. Includes live teaching sessions, small-group labs, optional co-working, community support, and access to all Lab materials.
Full payment option.
Terms and Conditions: Click here
Save $200 with a single payment.
A six-month lab for people ready to build sustainable visibility around a clear point of view. Includes live teaching sessions, small-group labs, optional co-working, community support, and access to all Lab materials.
Terms and Conditions: Click here
Payment Plan Agreement: I understand that I am purchasing the complete Great Work Visibility Lab for the total tuition shown. Any payment plan divides that total tuition into installments and is not a monthly subscription. I remain responsible for all scheduled installments even if I stop participating, miss sessions, or do not complete the Program.
Six monthly payments of $500, beginning at enrollment.
MEET YOUR GUIDE
Dr. Amanda Crowell, cognitive psychologist and the author of Great Work
I’m a cognitive psychologist, the author of Great Work, and someone who has spent a lot of years figuring out how to get my own Great Work out into the world.
I’ve hosted more than 80 workshops, written a book, delivered a TEDx talk that has been viewed nearly two million times, built an email list and LinkedIn audience of thousands, and developed a coaching practice that stays full largely through referrals.
None of that happened because I’m particularly good at being an influencer.
In fact, I became interested in visibility precisely because I found so much of the standard advice exhausting, endless, and weirdly disconnected from what I was actually trying to accomplish.
I didn’t want attention for the sake of attention. I wanted people to understand my work, remember it, talk about it, come to my classes, read my book, hire me, and bring my ideas into rooms I wasn’t in.
I started looking at visibility through the things I actually know something about: cognitive psychology, behavior change, learning, and social network theory.
And I started experimenting with my own Great Work.
Over the past few years, I’ve doubled my email list, tripled my LinkedIn following, filled monthly events with people who come back again and again, and built a much clearer system for helping people understand what I do and why it matters.
More importantly, I no longer feel like visibility is an infinite list of things I should be doing.
The Great Work Visibility Lab is the system that emerged from that work, combined with what I’ve learned from helping other experts build audiences for their own Great Work.
Frequently Asked Questions
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This Lab is for authors preparing to launch books, coaches who want consistent right-fit clients, entrepreneurs who want connection without pressure, and creators who want their work to reach the people who will appreciate it.
It is especially helpful for people who dislike traditional networking, prefer authentic conversations, or want community as they grow.
If you want your work to be discovered, supported, and shared by people who care about what you are building, this is a good fit.
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Social network theory is the study of how people, groups, and communities are connected and how those connections influence opportunity and behavior. Research shows that most professional opportunities travel through your weak and moderate ties. When you understand how networks actually function, you can grow your visibility, strengthen your relationships, and expand your reach in a way that aligns with your personality and values.
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Six months of structured support to help you build a visibility system around your actual Great Work, audience, relationships, and life.
You’ll clarify what you want to be known for, identify the ideas you need to repeat, strengthen the path from weak ties to moderate and strong ties, and build repeatable visibility practices you can continue using after the Lab ends.
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The Great Work Visibility Lab is grounded in Social Network Theory and focuses on building sustainable systems for connection rather than volume-based networking or constant self-promotion.
Instead of scripts, pitches, or tactics, the Lab helps you work intentionally with your existing relationships so trust and opportunity develop over time.
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You’re likely ready if you have a big idea or point of view you care about, even if it still needs sharpening so others understand it more clearly.
The Lab helps refine ideas through consistent use and feedback. You don’t need a perfectly formed message, but you do need a central idea you’re willing to commit to.
If you feel scattered or unsure, work through the free vision course to help you see whether your ideas are coalescing around a core theme or if more exploration would be useful first
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You can expect more clarity, consistency, and follow-through around how your ideas circulate.
Over time, that can show up as stronger engagement from the right people, clearer choices about where and how to show up, and systems that make visibility and connection easier to sustain.
The Lab is designed for results that build through steady use, rather than quick spikes.
Logistics and Commitment
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Between live sessions, most participants spend 2–4 hours per week applying what they’re working on. This time is used for experimenting with visibility choices, engaging with their network, and stabilizing systems already in motion.
The focus is on steady follow-through, not constant activity.
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Every session is recorded, and audio recordings are shared so you can listen on your own schedule. After reviewing the session, you’re welcome to bring your questions, ideas, or in-progress work to one of the co-working sessions for follow-up, clarification, and support.
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No. Because of the structure and commitment involved, the Great Work Visibility Lab does not offer refunds once the program begins.
If you’re unsure whether the Lab is the right fit, review the page carefully or schedule a call before enrolling.
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Yes. You will retain access to all recordings, templates, and resources.
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All Great Work Visibility Lab sessions happen online via Zoom on Tuesdays.
Teaching sessions are from 12–1:30 PM ET. Small-group labs meet for one hour at 11 AM, 12:30 PM, or 2 PM ET, and you’ll be assigned to one of those groups based on your preferences. Optional co-working sessions are from 12–1 PM ET.
Teaching sessions and small-group labs are recorded. You can find the full schedule above.
Audience Size and Growth
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Yes. You can grow a powerful network from any starting point. Many participants begin with small lists, and some start from scratch.
The key is engagement, trust, and consistency.
A list of 100 people who know and appreciate your work can create far more opportunities than a large but disengaged audience.
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That depends on your starting point, your goals, and how consistently you use the system.
The Lab is not built around promising a specific number of followers, subscribers, or leads. We focus on helping the right people understand your work, remember it, and know what to do next.
For some participants, that may mean a larger email list or LinkedIn audience. For others, it may look like more referrals, speaking invitations, collaborations, repeat attendees, or better engagement from the people already in their world.
The goal is meaningful growth you can sustain, not a visibility spike you have to keep feeding.
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Yes. I know that’s not everyone’s favorite answer. To reach people beyond your existing network, you need at least one public channel where new people can encounter your ideas.
Business Applications
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Yes. The Great Work Visibility Lab helps service providers attract clients by making their ideas and expertise more visible, understandable, and easier to carry through relationships.
This works especially well for providers serving a national or distributed audience, or for those who want to be known for their thinking and approach. If your work is strictly hyperlocal and does not rely on idea-driven visibility, the Lab may be more than you need.
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If your product depends on your expertise, perspective, and point of view, like a book, journal, or course, this program will work very well for you. If you don’t put your “self” into the marketing of your product, however, this program isn’t the best fit.
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Marketing courses usually focus on tactics: what to post, how to write the email, how to build the funnel, how to make the sale.
The Great Work Visibility Lab starts one level underneath that. You’ll learn how understanding, trust, and opportunity move through human relationships, then build a visibility system that helps your ideas travel through your network.
You’ll still write emails, create content, make invitations, and promote your work. But you’ll understand what each of those things is for, who it is for, and how it fits into the larger system.
Personal Concerns
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It’s completely normal to feel nervous about visibility. Much of the work can be done online and in ways that feel manageable.
The Lab is a good fit if you want to become more visible and are willing to take small, supported steps in that direction. You do not need to become more extroverted or performative.
If you know you do not want to engage publicly at all, this may not be the right container. That said, the structure, practice, and community will make the process more doable.
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The program gives you structure, support, and a steady rhythm for doing the work. But the work itself has to come from you.
You do not need perfect participation or constant motivation. You do need to keep returning to the work, trying things, bringing what happens back to the Lab, and using the support that is available.
That is how the system becomes yours, rather than something you understood for six months and then stopped using.
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If you want additional support while you’re in the Lab, you’ll have the option to book individual 1:1 sessions with me at my standard private rate. I don’t generally offer individual sessions unless I’m running a group program, so this option is reserved specifically for Lab participants.