THE GREAT WORK VISIBILITY LAB
Your Great Work Deserves an Audience
Register for The Great Work Visibility Lab before August 1st and receive a free coaching session with Amanda!
A six-month coaching program for experts who want
to be in demand for their Great Work.
You've done the hard part.
The program works. The book is written. You've seen your work change lives.
And yet, your Great Work still isn't creating the demand you hoped it would.
Maybe your book isn't selling. Maybe your signature program didn't fill. Speaking invitations are few and far between. Podcasts, collaborations, media opportunities, and referrals just haven't come.
Instead of feeling sought after, you're still the one doing most of the seeking.
When this happens, it's hard not to lose faith.
What if I'm just not meant to be one of those people?
What if I never figure this out?
What if this is it?
I hear that. But... I think there's another way.
You don't have to become louder, more charismatic, or a caricature of yourself to build an audience for your Great Work.
Instead, you need a clearer way to think about visibility.
One that helps you promote your Great Work with confidence, know what's working, and build an audience without becoming someone you don't recognize.
FOR PEOPLE WHO CARE DEEPLY ABOUT THEIR IDEAS
Who the Great Work Visibility Lab Is For
The Great Work Visibility Lab is for experts doing Great Work.
It is a strong fit for:
Authors building long-term readership or preparing for a book launch
Coaches and consultants whose work depends on trust before someone hires them.
Entrepreneurs and creators whose ideas need context to make sense.
Expert whose work cannot be reduced to a soundbite without losing its power.
If you are looking for fast growth or visibility spikes, this is not the right program.
This Lab is for people who want others to understand their work so well that they can explain it to the people they know.
WE DO THIS WORK TOGETHER
What the Experience Is Like Inside the Lab
The Great Work Visibility Lab runs for six months, giving you time to put the ideas into practice, get feedback, and build a visibility system that becomes stronger as you use it.
Everything happens on Tuesdays.
Six Live Teaching Sessions
Live teaching sessions take place from 12:00–1:30 p.m. ET on:
October 13
October 20
November 10
January 12
January 26
March 16
Each session introduces the ideas and practices you’ll use to clarify your message, strengthen your network, and build an audience for your Great Work.
Six Small-Group Labs
Your lab group is where you apply those ideas to your own work with coaching, feedback, and real conversation.
Each group is capped at ten participants, and you’ll remain with the same group throughout the six-month program.
When you enroll, you’ll rank your preferred lab times from first to third choice. We’ll do our best to place you in your preferred time.
Lab times:
11:00 a.m.–12:00 p.m. ET
12:30–1:30 p.m. ET
2:00–3:00 p.m. ET
Four Optional Co-Working Sessions
Optional co-working sessions give you structured time to work alongside other people who are intentionally building visibility for their Great Work.
Co-working takes place from 12:00–1:00 p.m. ET on:
November 3
December 8
February 2
February 16
Between sessions, you’ll have access to a private Circle community where you can ask questions, share what you’re working through, and stay connected to the group.
All teaching sessions and small-group labs are recorded, so you can stay connected even when life or work pulls your attention elsewhere.
Join The Fall Cohort!
The Great Work Visibility Lab cohort is capped at ten participants.
The small size allows for direct feedback, real conversation, and focused support as you apply the ideas to your work.
In this cohort, you can expect:
Space to think through questions specific to your work
Live feedback as you apply the ideas in real time
A voice in shaping how the Lab develops
This round is smaller by design. If you want a more hands-on experience, this is the one.
What the people are saying
“For a long time, people would listen to me talk about my work and agree. They’d nod along and say it made sense, but it didn’t really go anywhere. Whether I was writing, posting, or even collaborating, people agreed in principle, but the work didn’t fully register.
Now, after working with Amanda, and as I’m preparing to write my book, the difference is clear. People recognize my work and understand who it’s for. They remember it, refer others to it, and bring it up when it’s relevant.
It finally feels like the work I’ve been doing for years is landing the way it always should have.”
How the Great Work Visibility Lab Works
The Great Work Visibility Lab helps you build a network where people understand what you stand for and know how to engage with your Great Work.
Understanding how ideas spread
You learn how ideas move through real relationships.
You see the difference between weak, moderate, and strong ties, and why the people who know your work but are not in your inner circle often play a critical role in how it travels.
Clarifying your existing network
You map where your work already circulates.
Who understands it. Who refers it. Where it stalls.
This gives you a clear picture of the network you are already part of.
Building a clear Center of Gravity
You clarify the core ideas your work returns to again and again.
This Center of Gravity makes your work easier to recognize. People do not have to start from scratch each time they encounter you.
Sharing your work in ways that build recognition
You return to the same core ideas across posts, launches, and conversations.
Instead of starting from zero each time, recognition carries forward.
People understand your work more quickly.
They can explain it to others.
Developing sustainable systems
You decide where to show up and how often.
You choose consistency over urgency.
Your visibility begins to support your work instead of draining it.
What Participants Can Expect Over Six Months
Clearer language for your work
As you return to the same core ideas across six months, it becomes easier to explain what you do without circling around it.
Your writing gets simpler.
Your teaching gets sharper.
And conversations move faster because you know where you’re starting from.More consistent recognition
Instead of one-off reactions, familiarity builds. The same people recognize your work when they see it again. They understand it more quickly. They bring it up in other conversations.
Your work stops feeling new every time you share it.Movement through real relationships
Opportunities, referrals, and collaborations begin to come from people who already understand your work.
Introductions feel natural. Conversations pick up where they left off.
You begin to see real opportunities emerge: speaking invitations, book deals, collaborations with people who already understand your work.Clearer decisions about where to show up
You become more deliberate about where you spend your attention.
Some platforms no longer make sense. Some invitations are easier to decline.
Your choices start to reflect your work, not the pressure to be everywhere.A stronger sense of support around your work
You are no longer figuring this out alone.
Shared language and ongoing conversation make it easier to stay oriented when doubt resurfaces.
There is a structure to return to when momentum dips.
Taken together, these shifts change what becomes possible. Your work is remembered. It is referenced. It is recommended. Visibility becomes something that creates opportunity.
MEET YOUR GUIDE
Dr. Amanda Crowell, cognitive psychologist and the author of Great Work
At the end of 2024, I asked myself what would happen if I applied everything I know about social network theory to my own business. Showing up consistently and building steady systems for connection across my weak, moderate, and strong ties changed everything.
Here’s what changed once the work had a clear center and a structure to move through relationships:
I doubled my email list.
I tripled my LinkedIn following,
My monthly events fill with repeat attendees.
My coaching practice stays full through referrals and low-pressure invitations.
In the last decade, I’ve hosted more than 80 workshops, delivered a TEDx talk with nearly two million views, and built a community of thousands who believe in doing meaningful work with integrity.
Now, I’m bringing that experience to The Great Work Visibility Lab, so you can build the kind of steady, supportive network that grows your business and sustains your Great Work.
Frequently Asked Questions
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This Lab is for authors preparing to launch books, coaches who want consistent right-fit clients, entrepreneurs who want connection without pressure, and creators who want their work to reach the people who will appreciate it.
It is especially helpful for people who dislike traditional networking, prefer authentic conversations, or want community as they grow.
If you want your work to be discovered, supported, and shared by people who care about what you are building, this is a good fit.
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Social network theory is the study of how people, groups, and communities are connected and how those connections influence opportunity and behavior. Research shows that most professional opportunities travel through your weak and moderate ties. When you understand how networks actually function, you can grow your visibility, strengthen your relationships, and expand your reach in a way that aligns with your personality and values.
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Six months of structured support to help your ideas circulate more consistently through relationships that matter.
Most participants leave with clearer systems for visibility, stronger engagement from the right people, and a more sustainable way of sharing their work without constant promotion. The focus is on building repeatable practices that continue to support your ideas after the Lab ends.
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The Great Work Visibility Lab is grounded in Social Network Theory and focuses on building sustainable systems for connection rather than volume-based networking or constant self-promotion.
Instead of scripts, pitches, or tactics, the Lab helps you work intentionally with your existing relationships so trust and opportunity develop over time.
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You’re likely ready if you have a big idea or point of view you care about, even if it still needs sharpening so others understand it more clearly.
The Lab helps refine ideas through consistent use and feedback. You don’t need a perfectly formed message, but you do need a central idea you’re willing to commit to.
If you feel scattered or unsure, work through the free vision course to help you see whether your ideas are coalescing around a core theme or if more exploration would be useful first
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Most participants experience more clarity, consistency, and follow-through around how their ideas circulate.
Over time, this often shows up as stronger engagement from the right people, clearer choices about where and how to show up, and systems that make visibility and connection easier to sustain. Results build through steady use rather than quick spikes.
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Strong ties are the people closest to you. They know you and your work well and are willing to support your work, assuming it’s reciprocal.
Moderate ties are people you interact with regularly through newsletters, social media, or ongoing conversations. They trust you and pay attention to what you share. They can create the biggest leaps in opportunity by introducing you to ideas, resources, and people you would not encounter otherwise.
Weak ties are people who might recognize your name, who run in different circles.
With consistent, meaningful engagement, people naturally move between these levels as relationships develop or fade. -
No. This mastermind works beautifully for people with smaller audiences. With the right systems, a small but engaged audience can create more opportunities than a large but disconnected one.
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You’ll attend two 90-minute live sessions each month. Between sessions, most participants spend 2–4 hours per week implementing their strategy and staying connected to their network.
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I’m am introvert, too, which is actually why I gravitate to Social Network Theory as guiding research. We aren’t trying to work a room or charm strangers.
Instead, we build thoughtful, steady connection through content, intentional outreach, and planned gatherings. Much of the work can happen online and at your own pace. The focus is on genuine relationships, not performance.
Logistics and Commitment
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Between live sessions, most participants spend 2–4 hours per week applying what they’re working on. This time is used for experimenting with visibility choices, engaging with their network, and stabilizing systems already in motion.
The focus is on steady follow-through, not constant activity.
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Every session is recorded, and audio recordings are shared so you can listen on your own schedule. After reviewing the session, you’re welcome to bring your questions, ideas, or in-progress work to one of the co-working sessions for follow-up, clarification, and support.
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No. Because of the structure and commitment involved, the Network Effect Lab does not offer refunds once the program begins.
If you’re unsure whether the Lab is the right fit, you’re encouraged to review the page carefully or reach out with questions before enrolling.
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Yes. You will retain access to all recordings, templates, and resources. The WhatsApp group will eventually close to preserve privacy.
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Live Lab sessions
Tuesdays from 12:00–1:30 pm ET
Held on ZoomDates:
March 10
March 24
April 14
April 21
May 5
May 19
June 2
June 16
June 30
July 14
July 28
August 18Optional co-working sessions
Selected Tuesdays from 12:00–1:00 pm ET
Also held on ZoomCo-working is a space to bring real work, and get unstuck together, without pressure to perform or present. Questions can be asked at the beginning and end of the sessions.
Audience Size and Growth
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Yes. You can grow a powerful network from any starting point. Many participants begin with small lists, and some start from scratch.
The key is engagement, trust, and consistency.
A list of 100 people who know and appreciate your work can create far more opportunities than a large but disengaged audience.
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The Lab focuses on engagement and connection rather than audience size.
A small number of people who genuinely care about your work and talk about it within their own circles creates more momentum than a large list with little engagement. The work in this program centers on strengthening relationships so ideas are understood, shared, and carried forward through trust and familiarity.
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Yes. I know that’s not everyone’s favorite answer. To reach people beyond your existing network, you need at least one public channel where new people can encounter your ideas.
Business Applications
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Yes. The Great Work Visibility Lab helps service providers attract clients by making their ideas and expertise more visible through trusted networks rather than cold outreach.
This works especially well for providers serving a national or distributed audience, or for those who want to be known for their thinking and approach. If your work is strictly hyperlocal and does not rely on idea-driven visibility, the Lab may be more than you need.
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If your product depends on your expertise, perspective, and point of view (like a book!), this program will work very well for you. If you don’t put your “self” into the marketing of your product, however, this program isn’t the best fit.
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Marketing courses focus largely on persuasion tactics. The Great Work Visibility Lab teaches you how opportunity organically moves through human relationships, where trust is protected, and agreement is earned.
You learn the science behind trust and visibility, and you develop systems that help your work travel through your network naturally and with more ease.
Personal Concerns
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Many participants feel nervous about visibility at first. Much of the work can be done online and in ways that feel manageable.
The Lab is a good fit if you want to work toward greater visibility and are willing to take small, supported steps in that direction. If you know you do not want to engage publicly at all, this may not be the right container.
Most people find that having structure and a community makes the process feel more doable.
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Because everyone works inside the same container with a shared rhythm and structure, it’s easier to stay connected to the work over time. Progress builds through repeated engagement rather than perfect follow-through, and even uneven participation contributes to clarity and momentum.
Many people find that working alongside others in a steady container helps them stay engaged longer than trying to do this work alone.
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You’re not meant to do this alone, and you also don’t need to overcommit upfront.
If you want additional support while you’re in the Lab, you’ll have the option to book individual 1:1 sessions with me at my standard private rate. This option is usually unavailable during open programs and is reserved specifically for Lab participants.
You can decide as you go, based on what your work needs at the time.