THE NETWORK EFFECT LAB
You can build an engaged audience without chasing attention.
Viral ideas spread quickly because they are optimized for novelty, speed, and emotion.
Great Work moves differently:
Great Work asks for understanding.
It relies on trust, context, and familiarity.
And it travels through people, not platforms.
If you have been applying attention-driven models to work that requires depth, it can feel like constant effort with limited return.
More output. More consistency. More visibility.
Less traction than expected.
That is not a personal shortcoming. It is a mismatch of models.
Research in cognitive psychology helps explain how understanding for Great Work builds over time. Social network theory shows how that understanding moves through real human relationships.
Together, they point to a different way of sharing meaningful work.
The Network Effect Lab is a six-month group program for people whose work depends on being understood. Together, we will structure your ideas so they reduce cognitive load, build familiarity through repetition, and move through your network in ways that hold up without pressure or performance.
If you are doing Great Work, this is where it belongs.
What the Network Effect Lab Is and How It’s Different
Most advice about visibility assumes that more activity leads to better outcomes. More posts. More outreach. More output. Over time, this shapes audiences that expect urgency and ongoing performance, even when Great Work require context and trust.
The Network Effect Lab is built around a different model. It focuses on how ideas that matter actually move through human relationships over time.
Understanding is built through clarity and repetition.
Recognition grows through familiarity.
Movement happens when people know what your work is, why it matters, and where it fits.
Inside the Lab, you clarify the stable core your work returns to. This Center of Gravity gives your ideas coherence, making it easier for people to recognize them across time and context. From there, you learn how to share your work in ways that reduce cognitive load and allow understanding to accumulate rather than reset.
The result is not louder visibility. It is steadier visibility. The audience that develops is smaller, more oriented, and genuinely interested in the work itself. Engagement grows through recognition and relationship, not pressure or performance.
Great Work needs an audience of peers.
When you recognize your audience as peers, how you engage changes. You honor their intelligence, offer clear ways to go deeper, and stop trying to manufacture a response.
Understanding, not persuasion, becomes the throughline.
FOR PEOPLE WHO CARE DEEPLY ABOUT THEIR IDEAS
Who the Network Effect Lab Is For
The Network Effect Lab is for people doing Great Work that depends on understanding, trust, and context.
It is a strong fit for:
Authors building long-term readership or preparing for a book launch
Coaches and consultants who want aligned, warm interest without relying on constant outreach
Creators and entrepreneurs who want visibility without pressure or performance
Experts and professionals whose work depends on trust, context, and understanding
This Lab is not about amplifying noise or optimizing for attention. It’s about building the kind of network where your work can be understood well enough to spread.
How the Network Effect Lab Works
The Network Effect Lab helps you build a network where people understand what you stand for and know how to engage with your Great Work.
Understanding how ideas spread
We start by looking at how ideas, opportunities, and recognition actually move through human relationships. You’ll learn how weak, moderate, and strong ties function differently, and why moderate ties are so often the key to momentum.
Clarifying your existing network
You’ll map where your ideas currently circulate, who knows your work well, and where stronger connection can support momentum.
Building a clear Center of Gravity
Together, we clarify the core ideas your work returns to. This Center of Gravity gives your work coherence, so people don’t have to re-learn what you’re about each time they encounter it.
Letting understanding accumulate
Across the six months, ideas are revisited, refined, and applied. Repetition is intentional. This is how understanding builds, recognition grows, and your work begins to move through real relationships.
Developing sustainable systems
You’ll make deliberate choices about where and how you show up. The focus is on consistency and clarity rather than volume, so visibility supports your work instead of draining it.
“For a long time, people would listen to me talk about my work and agree. They’d nod along and say it made sense, but it didn’t really go anywhere. Whether I was writing, posting, or even collaborating, people agreed in principle, but the work didn’t fully register.
Now, after working with Amanda, and as I’m preparing to write my book, the difference is clear. People recognize my work and understand who it’s for. They remember it, refer others to it, and bring it up when it’s relevant.
It finally feels like the work I’ve been doing for years is landing the way it always should have.”
What Participants Can Expect Over Six Months
Clearer language for your work
As you return to your core ideas again and again, it becomes easier to talk about what you do without over-explaining or second-guessing. Writing, teaching, and conversation start to feel more natural because the work has a clear center.More consistent recognition
Instead of one-off responses, familiarity builds. The same people recognize your work when they encounter it again. They understand it more quickly, reference it more accurately, and stay connected across time.Movement through real relationships
Opportunities, referrals, and collaborations tend to emerge through people who already know your work and know where it fits. This kind of movement feels quieter and steadier, because it’s grounded in understanding rather than outreach pressure.Clearer decisions about where to show up
Choices about platforms, projects, and commitments become simpler. You’re less reactive to external noise and more confident about what fits your work, your capacity, and the kind of network you’re building.A stronger sense of support around your work
Doing this work no longer feels solitary. Shared language, structure, and ongoing connection make it easier to stay focused and keep going, even when motivation fluctuates.
Taken together, these shifts change how your work moves. Understanding accumulates. Recognition stabilizes. And visibility becomes something you can live with in the long term.
WE DO THIS WORK TOGETHER
What the Experience Is Like Inside the Lab
The Network Effect Lab is structured, relational, and deliberately paced.
The work unfolds over six months, so ideas have time to settle, return, and deepen.
We meet twice a month for 90-minute live sessions, held on Tuesdays from 12:00–1:30 PM ET.
Session dates:
March 10, March 24
April 14, April 21
May 5, May 19
June 2, June 16, June 30
July 14, July 28
August 18
Each session combines clear teaching, guided reflection, and applied discussion. You’ll have space to think through how the ideas relate to your specific work, rather than trying to translate everything on your own afterward.
Between sessions, there’s a private WhatsApp group for questions, perspective, and staying connected to the work as it develops. This space supports shared language and steady momentum, without pressure to perform or post constantly.
Optional co-working sessions offer time to work alongside others who are thinking about similar questions. These sessions provide structure and focus without additional preparation.
All sessions are recorded. If life or work pulls your attention elsewhere, you can stay connected without falling behind.
The Lab's pace is intentional. Ideas are revisited. Language is refined. Understanding builds through repetition and shared attention. This is how the work becomes integrated rather than rushed.
Join The Founding Cohort
This first Network Effect Lab cohort is capped at ten participants. The smaller size allows for more focused attention, more opportunities to bring your own questions, and more support applying the ideas directly to your own Great Work.
In the founding cohort, you can expect:
More space to think through questions specific to your work
Live feedback as you apply the ideas in real time
A chance to shape how the Lab evolves
Future cohorts will be larger and more standardized. This initial round is well-suited for people who value depth and want to help establish a strong foundation for the work going forward.
READY TO JOIN?
MEET YOUR GUIDE
Dr. Amanda Crowell, cognitive psychologist and the author of Great Work
At the end of 2024, I asked myself what would happen if I applied everything I know about social network theory to my own business. Showing up consistently and building steady systems for connection across my weak, moderate, and strong ties changed everything.
Here’s what changed once the work had a clear center and a structure to move through relationships:
I doubled my email list.
I tripled my LinkedIn following,
My monthly events fill with repeat attendees.
My coaching practice stays full through referrals and low-pressure invitations.
In the last decade, I’ve hosted more than 80 workshops, delivered a TEDx talk with nearly two million views, and built a community of thousands who believe in doing meaningful work with integrity.
Now, I’m bringing that experience to the Network Effect Lab, so you can build the kind of steady, supportive network that grows your business and sustains your Great Work.
Frequently Asked Questions
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This Lab is for authors preparing to launch books, coaches who want consistent right-fit clients, entrepreneurs who want connection without pressure, and creators who want their work to reach the people who will appreciate it.
It is especially helpful for people who dislike traditional networking, prefer authentic conversations, or want community as they grow.
If you want your work to be discovered, supported, and shared by people who care about what you are building, this is a good fit.
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Social network theory is the study of how people, groups, and communities are connected and how those connections influence opportunity and behavior. Research shows that most professional opportunities travel through your weak and moderate ties. When you understand how networks actually function, you can grow your visibility, strengthen your relationships, and expand your reach in a way that aligns with your personality and values.
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Six months of structured support to help your ideas circulate more consistently through relationships that matter.
Most participants leave with clearer systems for visibility, stronger engagement from the right people, and a more sustainable way of sharing their work without constant promotion. The focus is on building repeatable practices that continue to support your ideas after the Lab ends.
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The Network Effect Lab is grounded in Social Network Theory and focuses on building sustainable systems for connection rather than volume-based networking or constant self-promotion.
Instead of scripts, pitches, or tactics, the Lab helps you work intentionally with your existing relationships so trust and opportunity develop over time.
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Item dYou’re likely ready if you have a big idea or point of view you care about, even if it still needs sharpening so others understand it more clearly.
The Lab helps refine ideas through consistent use and feedback. You don’t need a perfectly formed message, but you do need a central idea you’re willing to commit to.
If you feel scattered or unsure, work through the free vision course to help you see whether your ideas are coalescing around a core theme or if more exploration would be useful first.escription
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Most participants experience more clarity, consistency, and follow-through around how their ideas circulate.
Over time, this often shows up as stronger engagement from the right people, clearer choices about where and how to show up, and systems that make visibility and connection easier to sustain. Results build through steady use rather than quick spikes.
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Strong ties are the people closest to you. They know you and your work well and are willing to support your work, assuming it’s reciprocal.
Moderate ties are people you interact with regularly through newsletters, social media, or ongoing conversations. They trust you and pay attention to what you share. They can create the biggest leaps in opportunity by introducing you to ideas, resources, and people you would not encounter otherwise.
Weak ties are people who might recognize your name, who run in different circles.
With consistent, meaningful engagement, people naturally move between these levels as relationships develop or fade. -
No. This mastermind works beautifully for people with smaller audiences. With the right systems, a small but engaged audience can create more opportunities than a large but disconnected one.
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You’ll attend two 90-minute live sessions each month. Between sessions, most participants spend 2–4 hours per week implementing their strategy and staying connected to their network.
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I’m am introvert, too, which is actually why I gravitate to Social Network Theory as guiding research. We aren’t trying to work a room or charm strangers.
Instead, we build thoughtful, steady connection through content, intentional outreach, and planned gatherings. Much of the work can happen online and at your own pace. The focus is on genuine relationships, not performance.
Logistics and Commitment
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Between live sessions, most participants spend 2–4 hours per week applying what they’re working on. This time is used for experimenting with visibility choices, engaging with their network, and stabilizing systems already in motion.
The focus is on steady follow-through, not constant activity.
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Every session is recorded, and audio recordings are shared so you can listen on your own schedule. After reviewing the session, you’re welcome to bring your questions, ideas, or in-progress work to one of the co-working sessions for follow-up, clarification, and support.
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No. Because of the structure and commitment involved, the Network Effect Lab does not offer refunds once the program begins.
If you’re unsure whether the Lab is the right fit, you’re encouraged to review the page carefully or reach out with questions before enrolling.
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Yes. You will retain access to all recordings, templates, and resources. The WhatsApp group will eventually close to preserve privacy.
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Live Lab sessions
Tuesdays from 12:00–1:30 pm ET
Held on ZoomDates:
March 10
March 24
April 14
April 21
May 5
May 19
June 2
June 16
June 30
July 14
July 28
August 18Optional co-working sessions
Selected Tuesdays from 12:00–1:00 pm ET
Also held on ZoomCo-working is a space to bring real work, and get unstuck together, without pressure to perform or present. Questions can be asked at the beginning and end of the sessions.
Audience Size and Growth
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Yes. You can grow a powerful network from any starting point. Many participants begin with small lists, and some start from scratch.
The key is engagement, trust, and consistency.
A list of 100 people who know and appreciate your work can create far more opportunities than a large but disengaged audience.
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Yes. The Lab focuses on engagement and connection rather than audience size.
A small number of people who genuinely care about your work and talk about it within their own circles creates more momentum than a large list with little engagement. The work in this program centers on strengthening relationships so ideas are understood, shared, and carried forward through trust and familiarity.
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Yes. I know that’s not everyone’s favorite answer. To reach people beyond your existing network, you need at least one public channel where new people can encounter your ideas.
Business Applications
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Yes. The Network Effect Lab helps service providers attract clients by making their ideas and expertise more visible through trusted networks rather than cold outreach.
This works especially well for providers serving a national or distributed audience, or for those who want to be known for their thinking and approach. If your work is strictly hyperlocal and does not rely on idea-driven visibility, the Lab may be more than you need.
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If your product depends on your expertise, perspective, and point of view (like a book!), this program will work very well for you. If you don’t put your “self” into the marketing of your product, however, this program isn’t the best fit.
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Marketing courses focus largely on persuasion tactics. The Network Effect Lab teaches you how opportunity organically moves through human relationships, where trust is protected, and agreement is earned.
You learn the science behind trust and visibility, and you develop systems that help your work travel through your network naturally and with more ease.
Personal Concerns
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Many participants feel nervous about visibility at first. Much of the work can be done online and in ways that feel manageable.
The Lab is a good fit if you want to work toward greater visibility and are willing to take small, supported steps in that direction. If you know you do not want to engage publicly at all, this may not be the right container.
Most people find that having structure and a community makes the process feel more doable.
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Because everyone works inside the same container with a shared rhythm and structure, it’s easier to stay connected to the work over time. Progress builds through repeated engagement rather than perfect follow-through, and even uneven participation contributes to clarity and momentum.
Many people find that working alongside others in a steady container helps them stay engaged longer than trying to do this work alone.
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You’re not meant to do this alone, and you also don’t need to overcommit upfront.
If you want additional support while you’re in the Lab, you’ll have the option to book individual 1:1 sessions with me at my standard private rate. This option is usually unavailable during open programs and is reserved specifically for Lab participants.
You can decide as you go, based on what your work needs at the time.
If you still have questions, reach out!
JOIN THE FOUNDING COHORT
Build the Network Your Ideas Need
The Network Effect Lab is for people who want their ideas to move through trust, familiarity, and real connection rather than constant promotion.
If you’re ready to build visibility that supports your work, respects your capacity, and holds up over time, you’re invited to join the founding cohort.