How to Find Your Great Work Center of Gravity
📍LIVE ONLINE EVENT
🗓️ JULY 29 from
12–1 PM ET | 9–10 AM PT | 5–6 PM UK
🎟️ Free
How to Find the Idea You'll Still Be Talking About Two Years From Now
Are You Stuck on the Visibility Roller Coaster of Doom?
You decide it's time to get serious about visibility.
You show up consistently for a while.
Then life gets busy, and the results are hard to see, so you stop.
A few months later, you climb back on the ride and start again.
It feels like you're starting from scratch every time.
But what if you're not?
One of the most common mistakes experts make is assuming that understanding happens quickly.
We say something once, assume it landed, and move on. Meanwhile, the people we hope to reach are still trying to piece together what we mean.
The result is that visibility feels harder than it needs to be. We keep searching for new things to say when the real challenge is helping people understand the ideas that matter most.
That's where a Great Work Center of Gravity comes in.
Your Center of Gravity is the idea at the heart of your Great Work, the one you care about enough to spend the next two years repeating because you believe the world would be better if people understood it.
When you find that idea, visibility gets simpler. Instead of constantly searching for new things to say, you begin to recognize the handful of ideas that matter most and learn how to help other people understand them more deeply.
Together, we'll explore:
Why expertise often makes visibility harder, not easier
How to identify the Center of Gravity of your Great Work
How to find the core ideas that support and strengthen it
Why understanding, not attention, is the foundation of sustainable visibility
And if you've been curious about the Great Work Visibility Lab, this workshop offers a peek into one of the core ideas behind the curriculum.
REGISTER HERE:
This event is online via Zoom on July 29, 2026, from 12-1 PM Eastern Time
MEET YOUR GUIDE
I’m Dr. Amanda Crowell, a cognitive psychologist and the author of Great Work.
For the past several years, I’ve been thinking about two questions. What is your Great Work, and why does it matter that you do it? Once you know that, how do you help the right people understand it?
I founded the Network Effect Lab to help people clarify what they stand for and help their ideas travel beyond the small circles where they began.
If you want your work to land without chasing attention or turning yourself into something you’re not, you’re in the right place.
Frequently Asked Questions
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Yes. An audio recording of the class, along with the workbook, will be sent shortly after.
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Yes. This is a free, live-on-Zoom class.
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No preparation is required. A printable workbook will be sent a few days before the class if you’d like to review or print it.
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This class is for people with meaningful ideas or work who feel stuck between endlessly sharing, often described as “feeding the beast,” and opting out entirely to preserve their integrity. It’s especially helpful for authors, coaches, consultants, and experts whose work requires context, trust, or time to land.
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No. Most people who come to this class know they need an audience, but feel unsure how to build one without feeling out of integrity or performing in ways that don’t fit. This class is for anyone who wants their work to reach more people and wants to build an audience in a way that feels honest, sustainable, and aligned with what they care about.
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This class focuses on understanding how ideas spread across different kinds of relationships so you can make informed choices about how and where to share your work. Social media is part of that picture, along with newsletters, collaborations, and a host of other options.
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You’ll leave knowing what’s been keeping your ideas from spreading and what to do differently.
