How to Overcome Resistance and Promote Your Great Work
📍LIVE ONLINE EVENT
🗓️ MAY 27 from
12–1 PM ET | 9–10 AM PT | 5–6 PM UK
🎟️ Free
How accidental thought leaders can promote their Great Work without becoming performative.
Many experts become accidental thought leaders. They spent years becoming knowledgeable, credible, and excellent at what they do, long before they ever thought about building a platform or attracting an audience.
They wrote the book. Built the practice. Created the course. Developed real expertise and Great Work they genuinely want to share.
And then they discovered this uncomfortable and inconvenient truth: If their Great Work is going to spread, they need better visibility.
For many experts, that creates an immediate internal conflict; something about modern visibility culture clashes with how they see themselves. Promoting their work can feel performative, exhausting, or strangely disconnected from their Great Work.
So they hesitate. Overthink. Disappear for a while.
Promise themselves they’ll come back to it when they feel clearer, more prepared, or more certain it will be worth the effort.
Meanwhile, their Great Work is harder to find than it should be.
In this class, we’ll explore why promoting Great Work can feel psychologically complicated for experts, and how to build a different relationship with visibility so that showing up becomes more natural and sustainable over time.
Together, we’ll explore:
Why experts resist visibility tasks, even when they believe deeply in their Great Work
The identity conflict at the center of becoming an accidental thought leader
Why forcing consistency usually backfires
How to promote your work in ways that feel more sustainable and human
What helps experts stay visible long enough for recognition and momentum to build
This is the shift to building a more consistent, sustainable relationship with visibility.
Because your Great Work needs an ambassador to carry it forward. And that ambassador is you.
Join us to learn how.
REGISTER HERE:
This event is online via Zoom on May 27, 2026, from 12-1 PM Eastern Time
MEET YOUR GUIDE
I’m Dr. Amanda Crowell, a cognitive psychologist and the author of Great Work.
For the past several years, I’ve been thinking about two questions. What is your Great Work, and why does it matter that you do it? Once you know that, how do you help the right people understand it?
I founded the Network Effect Lab to help people clarify what they stand for and help their ideas travel beyond the small circles where they began.
If you want your work to land without chasing attention or turning yourself into something you’re not, you’re in the right place.
Frequently Asked Questions
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Yes. An audio recording of the class, along with the workbook, will be sent shortly after.
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Yes. This is a free, live-on-Zoom class.
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No preparation is required. A printable workbook will be sent a few days before the class if you’d like to review or print it.
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This class is for people with meaningful ideas or work who feel stuck between endlessly sharing, often described as “feeding the beast,” and opting out entirely to preserve their integrity. It’s especially helpful for authors, coaches, consultants, and experts whose work requires context, trust, or time to land.
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No. Most people who come to this class know they need an audience, but feel unsure how to build one without feeling out of integrity or performing in ways that don’t fit. This class is for anyone who wants their work to reach more people and wants to build an audience in a way that feels honest, sustainable, and aligned with what they care about.
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This class focuses on understanding how ideas spread across different kinds of relationships so you can make informed choices about how and where to share your work. Social media is part of that picture, along with newsletters, collaborations, and a host of other options.
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You’ll leave knowing what’s been keeping your ideas from spreading and what to do differently.
